PPD Requirements

PPD Sections:
  • Cover – 1 page
  • Hi Concept – 1 sentence
  • Features – 5-7 bullets filling out the 2nd page
  • Story 2 pages max
  • Targets-demographic, rating, platform – small area 1/3 page
  • Product Competition 1/3 page
  • Future Development 1/3 page
  • Mechanics 1-2 pages
  • FAQ 1-2 pages at least 7 questions with full answers
  • Risk Analysis with chart and full mitigation plan (extra credit) 3 problems with mitigation and full heat map
  • Budget with PNL (extra credit) breakdown of costs and estimated sales (spread sheet)

11 pages MAX including cover

This must be professionally printed and bound.