PPD Sections:
- Cover – 1 page
- Hi Concept – 1 sentence
- Features – 5-7 bullets filling out the 2nd page
- Story 2 pages max
- Targets-demographic, rating, platform – small area 1/3 page
- Product Competition 1/3 page
- Future Development 1/3 page
- Mechanics 1-2 pages
- FAQ 1-2 pages at least 7 questions with full answers
- Risk Analysis with chart and full mitigation plan (extra credit) 3 problems with mitigation and full heat map
- Budget with PNL (extra credit) breakdown of costs and estimated sales (spread sheet)
11 pages MAX including cover
This must be professionally printed and bound.